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February 10, 2004
The Internet is probably the most effective marketing tool that has
ever
existed. Internet marketing has made business capable to serve
potential
customers as well as provide after sale services. Customer relationship
marketing has got new meaning through e - marketing. Email is used
as either primary or secondary tool in new
marketing era. The Full Article
November 6, 2003
The holiday buying season is nearly upon us. But it's still not too
late to make sure that your e-commerce operation is fully optimized for
what everyone hopes will set a record for online sales. Herewith, some
ideas, suggestions, tips, techniques - all designed to let you do best
what you are online for in the first place -to sell. The
Full Article
November 11, 2003
How to give good customer service during the 2003 holiday season, when
merchants can expect the online holiday sales crunch, and e-tailers to
see green this holiday season.
The Full
Article
October 6, 2003
You've seen those small flashing banners for Amazon.com on everything
from news sites to search engines to personal blogs. It seems like
everywhere
you click, someone else is out there trying to get a little piece of
the
e-commerce pie. And why not? After all, affiliate programs are the
ideal
way to help make your Web site more profitable and something merchants
everywhere should consider tapping into. The
Full Article
August 15, 2003
Web site errors are driving off customers and losing companies big
money, according to a new study. Small business retailers can learn
from
the mistakes of the Internet's biggest retailers, a majority of which
are
suffering from undetected Web site problems that are costing them an
average
of $275 in sales per shopper. The
Full
Article
August 20, 2003
Industry research shows up to 75 percent of shoppers abandon their
online shopping carts before completing the checkout process. I'm not
sure
how comfortable I am with that statistic, but shopping cart abandonment
is a significant problem. Numerous factors influence this rate, but
I'll
address those that move the lever in the right direction this week and
next.
The Full
Article
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