Valeria Levinson
Internet business and marketing
education, training consulting

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At the moment it’s possible to take the e-commerce course in USA, New York
Anna in russian (347) 733-8783

For more information contact me at: info@annalevinson.com online. 
 

Successful e-commerce projects

CEC™ (Certified E-Commerce Consultant)

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Why You Should Start an Internet Business Today According to the Federal Reserve Survey of Consumer Finances for 2001, the average net worth of a self-employed business owner's household was $1.3 million, almost 6 times that of an employee-led household, which was $225,000. 

That difference is set to increase in coming years. Combined with a business's incomparably higher growth potential and the delightful prospect of financial independence, business in the USA is a very lucrative career choice. It is thus unsurprising that a large and ever-rising number of people espouse the ideal of some day abandoning their full-time job and setting up shop for themselves. If you are or have ever been one of these people, now is a very good time to closely consider that option.

Since 2001, e-commerce has been experiencing unprecedented growth. Each year sees substantial increases in online sales - there was a 25% increase in 2004, and a nearly 30% increase in 2005. Today, there is no other field that can boast the same levels of growth, and analysts expect that this trend will continue for at least the next 4-5 years. And small wonder: the Internet offers possibilities that are undreamt-of in other areas.

Many people are deterred from going into business for themselves, because they perceive that a substantial investment is required to start-up. This is true to some extent, but usually to a lesser degree than people think. A key advantage is the low cost of starting up an Internet business as opposed to a brick-and-mortar. Setting up a webstore costs only a few thousand dollars, as compared to the tens to hundreds of thousands of dollars needed to outfit a real storefront. The monthly upkeep costs are also incomparable: a website costs a few hundred dollars to maintain, at best, while a real-life store would cost several thousand in rent alone. 

Online stores are also much more flexible logistically. They are not tied to any one spot geographically: they can operate from anywhere that has an Internet connection, whether it’s a penthouse in Manhattan, a seaside villa in Los Angeles, a cabin in the Rockies, or a yacht in the Caribbean. There are no fixed hours: the computer does the tedious work of serving customers for you, 24 hours a day, 7 days a week, with no days off, without calling in sick and, most importantly, without receiving any salary whatsoever.

There is also no need to maintain a stable inventory. Since you display the photographs of items, rather than actual items, you don’t need to have them in stock at all times. Online buyers do not expect instant gratification, so delays, while unpleasant, are not lethal. Furthermore, a large and ever-increasing number of wholesalers and manufacturers nowadays are willing to drop-ship, that is, to send products directly to customers, charging retailers the wholesale price and a small fee for shipping and handling. This eliminates the need for a warehouse altogether.

In fact, the only thing an online business owner really needs to focus on are marketing and customer service.
The marketing aspect is where e-commerce truly shines over conventional business.

A website inherently has the potential to sell to a global market; more realistically, to sell to a national market, which is vastly greater coverage than a brick-and-mortar could ever hope for. Advertising is cheaper too, at least at the moment of writing, and much more effective, since specific demographic groups can be targeted much more accurately than in most other media. In fact, if you have the know-how it is possible to promote a website to greater extents with negligible investments. Conversely, if the knowledge and skills are lacking, even colossal investments will lead to only modest returns. Thus, online, a single individual can challenge the greatest multi-national corporation – as far as marketing goes – and walk away the victor.

Marketing on the Internet is very much an intellectual task.
Where, however, is such knowledge available? 
Fortunately for the beginning online entrepreneur, in very few places. E-commerce as a field is barely 12 years old, and has been in a state of constant evolution throughout its brief history. The knowledge has not been systematized and institutionalized to any great degree. The material taught in e-commerce course in colleges is outdated on the day it is first set in print. I say that this state of affairs is fortunate, because this gives the active and intelligent individual the edge over less flexible competitive.

Our company, Join2day.com Inc, has been working in the field of e-commerce and e-commerce training for over 6 years now – a venerable age in a field this young. 

The company’s history starts in 1999, with the launching of the website Olga’s Gallery (http://www.abcgallery.com/) by the company’s founders-to-be. At the time of writing, this site is one of the most popular in the world in its field, Art History, and dozens of universities recommend the website to their students as a valuable resource. More than a million unique visitors from all around the world come monthly to browse through the gallery's substantial collection of paintings and other works of art, and over 15,000 links point to the website from all over the web. 

The valuable knowledge and experience that was gained from this and other projects was passed on to other people -- at first, friends and associates. The results were very encouraging. The students created dozens of popular and profitable websites, many ranking top in relevant search engine requests. 

In 2001, Join2day.com E-Commerce Training Institute's educational program was recognized by the Institute of Certified E-Commerce Consultants (ICECC) as fulfilling (and in some ways exceeding) the requirements set by the E-Commerce Board of Standards. The Join2day.com Institute was endorsed to train and certify online marketing specialists as CEC™ (Certified E-Commerce Consultant™), and also to assess and certify other educational institutions in its turn.

The main difference between us and more traditional institutions is that all of our instructors are people who have attained tangible results in their own commercial online projects. This practice, almost never seen in the academic world, was established as one of the company's main principles from the outset. 

Join2day.com E-Commerce Training Institute's mission is to set and keep up high standards of education in the area of e-commerce, as well as to provide professional online marketing and management consulting. 
For the private individual, we offer the skills you need to set up your own home-based online business, providing you with a steady income, allowing you to work comfortably from home and giving you the opportunity to work in a field that interests you.

If you are interested, feel free to contact Mr. Yuri Mataev, the company’s sales representative and instructor, 

  • by phone at (607) 287-1942, 
Today Internet is an integral part of our life. I can’t put my finger on something that isn’t in the Internet already. I think that in the USA it is almost impossible to find a business, an organization or a specialist that doesn’t have a web site. 

What is the purpose of web sites? 
In some cases to earn money for their owners, in some cases to bring customers to the business, in some cases just to be popular. But what do all these goals have in common? 
In order to achieve these goals the web site has to be well known and have a good rating in the popular search engines. People, who are interested in particular ideas, products or information, ought to find the web site, which is offering that on the web. 
So for example, if your site is about fishing, your visitors ought to find YOUR site, among thousands of other sites, on the net. 

Building a web site is so simple that even a child can do it. The main problem is to make this site popular, well known and profitable. 

The choice of the right strategy for your site is the way to success. A consultant, who holds a CEC™ (Certified E-Commerce Consultant) certificate, will help you to achieve this goal.

He will: 
- draw up a budget for your ebusiness. 
- develop a strategic concept for your site. 
- help select a team of specialists and check their qualifications. 
- put together a business plan for constructing your site, filling it with content and correctly promoting your project. 

As a result you will save a lot of time, money and end up with a working project with a detailed business plan, for the next several years. 
On these occasions experienced corporations hire e-commerce consultants spending billions of dollars annually. To find specialists of this kind and check their qualifications, a board of standards for ecommerce was created in the USA. 

Our company has researched a unique technology that allows the users to achieve outstanding results in a short period of time. As a result, the company was honored to be a member of the board of standards for ecommerce. 

- The company is on the same list as Intel, Microsoft, Netscape, DMOZ, Yahoo and others in this area of expertise. 
- Our company Join2Day.com Inc is one of several elite educational colleges and universities that have the right to endow their graduates with the CEC™ (Certified E-Commerce Consultant) certification, give away correspondent diplomas and the right to use the CEC™ title. 
- Our teachers prepare and certify specialists in Russian, Hebrew and English. 

At the moment it’s possible to take the e-commerce course in USA, New York
(347) 733-8783 Anna in russian 
Brooklyn, NY 

For more information contact me at: info@annalevinson.com online. 

 

 

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