| School of Internet Management and Marketing
This course will provide you with the necessary skills to successfully
launch and promote your own commercial Internet project.
Our basic course includes the following topics:
First Stage: The basics of e-business
1. The Internet.
What is Internet? How to seek information in the Internet effectively?
Different ways of communicating in the Internet. Forums, chats, Odigo,
and other ways of communication. E-mail. What is WWW. How to effectively
organize your activities in the Internet.
2. Online business - the Introduction.
Opportunities in the Internet. Differences between traditional and
on-line business. Different types of online business, which proved to be
profitable and stable. Success stories. Opportunities to create commercial
projects without capital investments.
3. The basics of web marketing. The secrets of creating a successful
web site.
Importance of the appearance. What is HTML. The correct selections
of colors, fonts and background taking into account the psychological aspects
of perception. Graphics. How to correctly prepare and place pictures. Optimal
navigation. Correct management of a site.
4. Other concepts for web site management.
Personal site, portfolio. Personal site for people interested to arrange
their personal life. Site - hobby. Site for inventor. Trading on auctions.
Assistance for traditional businesses.
5. Commercial sites.
E-shops. Online auctions. Pay for use sites. Information trading. What
income commercial sites can bring.
Second Stage: The basics
of internet marketing.
This course will provide you with the necessary skills to successfully
launch and promote your own commercial Internet project.
1. Search Engines and Catalogs.
The design and rules of search engines. The design and rules of catalogs.
Hybrid systems. How to achieve successful indexing of your web page in
the search engines. The secrets of elevating your rating in the search
engines.
2. Marketing using banners and reciprocal links.
Importance of links in the Internet. Whom you should exchange links
with. Marketing using reciprocal links. Keep track of links. Statistical
analysis. Web-rings. Buy a link. Types of banner advertising. Banner standards
and new technologies. Where to put your banner. Effectiveness of banners.
The secrets of successful banner advertising.
3. E-mail marketing.
What is SPAM and how to avoid it. Civilized e-mail – marketing. Advantages
of e-mail marketing. What are mailing lists and how to use them. Organizing
of mailing lists. What are discussion boards and how to use them effectively.
Participating in Usenet and web conferences. Effective advertising
on advertising boards.
4. How to make your site "sticky" and motivate return visits.
Importance of unique content. How to study your visitors. Search programs.
Usage of interactive tools. Automatic news selection. "Lucky day" for web
businessmen. This sweet word "free". The most effective free tools and
gifts, which will help to tie visitors to your site. "Sticky" design techniques.
The importance of personalization for returning visitors. Effective techniques
of creating a club of regular visitors on your site.
5. How to mathematically calculate the success of the site. The search
for the best ideas for the site using statistical methods.
Traffic and conversion rate. Finding which keywords are the most "profitable".
How not to promote your site. Correct selection of topics for the content.
The search for the best ideas for the content using statistical methods.
6. How to mathematically calculate the success of the site. How to
choose your domain name correctly.
How to choose your domain name correctly. Importance of the keywords,
included in the domain name.
7. E-shops.
How to correctly choose the topic for the shop. Market research. The
flexibility of electronic trade. The market of e-shop development.
8. Online auctions.
How to correctly set up a "market" in the Internet. The choice of topic.
How to improve the functioning of an auction. How to calculate the income
from auction. How to combine e-shop and auction. Sale of "turn-key" online
auctions.
9. Management (for group leaders).
Strategic positioning of your commercial site for making maximal profit.
Training of personnel. Team motivation for maximal performance. Decision
making techniques. Team work in extreme conditions. Methods to effectively
control the performance of your marketing personnel. Presentation techniques.
The psychology of a sale. The art of speech. Negotiation techniques.
Practical Experience for Web Managers and Web Promoters
In order to get practical experience in management, the students become
managers and owners of their own internet projects, receive full support
from the company, and through the duration of the course must develop these
projects into profitable business. Once the course is complete, the graduates
receive a diploma of commercial web master and a profession of a manager
and promoter of internet projects. The candidates will have to present
their skills in web marketing, web design, team organization under extreme
conditions, creativity, presentation of results and skills in other areas,
necessary to become a leader. Professionals in these areas are very rare
and highly demanded in all Internet projects.
The full e-commerce course, certified
by the Institute of Certified E-Commerce Consultants |
