| CEC Course of Certified E-Commerce Consultants
This course will provide you with the necessary skills to successfully
launch and promote your own commercial Internet project.
Our full course includes the following topics:
1. Introduction into online business.
Opportunities in the Internet. Differences between traditional and on-line
business. Different types of online business, which proved to be profitable
and stable. Success stories. Opportunities to create commercial projects
without capital investments.
2. Web marketing. The secrets of creating a successful web site.
Importance of the appearance. What is HTML. The correct selections of
colors, fonts and background taking into account the psychological aspects
of perception. Graphics. How to correctly prepare and place pictures. Optimal
navigation. Correct management of a site.
3. Search Engines and Catalogs.
The design and rules of search engines. The design and rules of catalogs.
Hybrid systems. How to achieve successful indexing of your web page in
the search engines. The secrets of elevating your rating in the search
engines.
4. Marketing using banners and reciprocal links.
Importance of links in the Internet. Whom you should exchange links
with. Marketing using reciprocal links. Keep track of links. Statistical
analysis. Web-rings. Buy a link. Types of banner advertising. Banner standards
and new technologies. Where to put your banner. Effectiveness of banners.
The secrets of successful banner advertising.
5. E-mail Marketing.
What is SPAM and how to avoid it. Civilized e-mail – marketing. Advantages
of e-mail marketing. What are mailing lists and how to use them. Organizing
of mailing lists. What are discussion boards and how to use them effectively.
Participating in Usenet and web conferences. Effective advertising
on advertising boards.
6. How to make your site "sticky" and motivate return visits.
Importance of unique content. How to study your visitors. Search programs.
Usage of interactive tools. Automatic news selection. "Lucky day" for web
businessmen. This sweet word "free". The most effective free tools and
gifts, which will help to tie visitors to your site. "Sticky" design techniques.
The importance of personalization for returning visitors. Effective techniques
of creating a club of regular visitors on your site.
7. What other ways are there to make a profit from a web site.
Personal site, portfolio. Personal site for people interested to arrange
their personal life. Site - hobby. Site for inventor. Trading on auctions.
Assistance for traditional businesses.
8. How to mathematically calculate the success of the site. The search
for the best ideas for the site using statistical methods.
Traffic and conversion rate. Finding which keywords are the most "profitable".
How not to promote your site. Correct selection of topics for the content.
The search for the best ideas for the content using statistical methods.
9. Management (for group leaders).
Strategic positioning of your commercial site for making maximal profit.
Training of personnel. Team motivation for maximal performance. Decision
making techniques. Team work in extreme conditions. Methods to effectively
control the performance of your marketing personnel. Presentation techniques.
The psychology of a sale. The art of speech. Negotiation techniques.
10. Starting and Planning
Once you decided to set up your own online trading spot, do not jump
in carelessly. Start with a business plan.
11. How to sell, sell, sell...
In order to decide which strategy is better suited for your business
and product, learn which techniques are used by other successful online
companies.
12. Online Auctions
Types of auctions. Additional services for auction owners. Techniques,
strategy and tactics of trading. How to fight fraud practices in auctions.
13. Payments
Accepting payments online. Credit cards, taxations. delivery, integration
with payment systems, customer service organization
14. Technical issues in online trading
Which package fits you best. Different options and technologies, related
to online trading.
15. Creation of customer base
The most important part of any trade - to attract the customer. You
will learn how to attract customers, using different marketing techniques
and regulating your web site. International business development
16. Logistics
Organization of order delivery. Different options of delivery services.
Issues in logistics and e-commerce. |
